RT MySpectro
360° E-commerce Intelligence & Marketing Automation Suite
Comprehensive e-commerce analytics platform combining business intelligence, analytical CRM, marketing automation and web analytics for data-driven decision making.
RT MySpectro is an all-in-one business and marketing intelligence hub that centralizes data from multiple channels (SEO, SEA, social, email), processes it on the backend, and presents it through interactive dashboards for informed decision-making.
Functional Modules
Global Dashboard
Synthetic view with KPIs (revenue, orders, customers, average basket, conversion rate). Monthly charts and chronological statistics for macroeconomic insights.
Customer Profiling & Segmentation
Automatic customer classification based on purchase behavior. Customer group mapping with revenue, frequency, and average basket per segment.
Recurrence Analysis
Loyalty and purchase timing measurement. Distribution by number of orders, time to 2nd order, identification of customer reactivation windows.
Merchandising & Brands
Brand and product performance: sales volume, revenue, average price, cross-selling index, pricing positioning with radar diagram.
Competitive Analysis
Price monitoring with direct product price comparison, price gap distribution, market positioning histogram.
Traffic & Web Analytics
Navigation behavior analysis: visits, page views, bounce rate, time spent. SEO/SEA performance and anomaly detection.
Technical Performance
Measurement by device, OS, browser, resolution. Traffic and revenue distribution by device. UX optimization and technical compatibility.
Marketing Campaigns & CRM
Integrated A/B tests, campaign analysis (open rate, click, conversion, generated revenue), automated emails (cart recovery, post-order follow-up).
Advanced Capabilities
CRM Automation
Responsive email builder, scheduled sending, automatic abandoned cart reminders, post-order follow-up and retention with performance tracking
Integrated A/B Testing
Email version comparison (subject, visual, CTA), open and click rate analysis for continuous campaign optimization
Real-time Analysis
Interactive dashboards with Chart.js and D3.js: charts, pie charts, temporal trends, regional heatmaps and dynamic filters
Interface Showcase
View
View
View
View
View
View
+12
More Images
Technical Architecture
Detailed Modules
📈Performance by Channel
Complete multi-channel analysis with revenue, sales, conversion rate and new customers by traffic source
🛒Sales Listing
Detailed order history with status, acquisition channel, margin, device used and country
💰Profitability Tracking
Time-based financial analysis with gross, variable, net margin and marketing costs per period
🚚Carrier Analysis
Order distribution and logistics costs by carrier for shipping fee optimization
💳Payment Methods
Transaction analysis with revenue distribution and fees by payment method
📮Newsletter Campaigns
Complete CRM tracking: emails sent, open rate, clicks, conversions and revenue generated per campaign
🎯Customer Demographics
Behavioral analysis by age, gender, location with average basket and purchase frequency
🗺️Geolocation
Interactive France map colored by revenue and order volume for spatial sales analysis
Strategic Objectives
Centralize all marketing, e-commerce and CRM data in a single platform
Automate reporting for marketing teams and management
Optimize conversions and profitability through cross-channel analysis
Improve campaign personalization by customer profile
Reduce acquisition and logistics costs through carrier and payment insights